Hyatt Expands Loyalty Program to Cover Experiences: Exclusive

Hyatt is giving its loyalty members new ways to use their points: World of Hyatt members can now earn and redeem rewards on experiences and other amenities at hundreds of hotels worldwide, the company will announce Monday.

It is part of an industry-wide push to generate revenue beyond traditional room bookings.

World of Hyatt members who book designated "Find Experiences" earn 10 points per dollar spent, while other experiences generate 5 points per dollar.

New Tech Behind the Scenes

Hyatt partnered with Austin-based startup Way to consolidate what had been a fragmented landscape of booking systems for non-room offerings across.

"Several Hyatt properties participating in Way’s platform are already generating millions in ancillary revenue," said Arlie Sisson, Hyatt's senior vice presiden