From a transit point to a true tourist destination: this is Táchira, the Venezuelan state near Cúcuta, which can be reached by crossing a bridge.

One of Latin America's most dynamic borders, which remained virtually paralyzed for years, is thriving again. The official reopening of the border between Colombia and Venezuela in 2022 has not only revived trade and the economy, but also ignited a spark of hope for binational tourism.

Beyond the exchange of goods, a flow of people is developing who cross the Atanasio Girardot International Bridge at the Tienditas border crossing to reconnect with their roots, explore new horizons and, in the process, be able to shape a new life focused on the local economy of San José de Cúcuta and San Antonio del Táchira .

Tourism in this region has evolved over time, moving from being a simple stopover to becoming a more formal and developed tourist destination.

Tourism between Cúcuta and Táchira state is nothing new. Historically, families have lived on both sides of the border over the years, with a natural fluidity that was abruptly interrupted.

The recent normalization of diplomatic relations and the opening of bridges have allowed thousands of families to reunite. This human and cultural connection is the driving force behind the growth of tourism, which today goes beyond economic necessity.

"Half of the percentage is national tourism from other states in Venezuela, regional tourism approximately 30% (...) Many visit us from Colombia , from Norte de Santander, in Cúcuta, but also from other departments and other countries that have also visited us are Spain and Mexico that have come, even from Africa," said Belmar Carrascal, director of the Táchira Tourism Chamber.

Furthermore, the reopening of the border in 2022 boosted the revival of tourism and trade. Although this process has not been without challenges, significant progress has been made.

The Government of Norte de Santander emphasizes that this Colombian city, "given its location on the border with Venezuela," also offers "international connections for travelers."

"The Paula Santander International Bridge and the Atanasio Girardot Bridge are the main crossing points between Colombia and Venezuela, allowing access via private vehicles and public transportation. Additionally, there are transportation companies that operate bus services from Cúcuta to several Venezuelan cities , facilitating mobility," the Governor's Office stated.

Both cities and their surrounding areas offer a variety of attractions that appeal to both travelers passing through and those looking to explore the region's riches.

Cúcuta and Norte de Santander: The city promotes itself as a destination with flavor, history, and a "binational connection." Visitors can enjoy unique local cuisine, visit historic sites like the Templo Histórico de Villa del Rosario or the Malecón , and explore nature in places like Parque del Agua . The region also boasts the Clock Tower , declared a Site of Cultural Interest, and Cristo Rey Park . Tourist attractions extend to surrounding municipalities with natural landscapes, coffee routes, and outdoor activities.

San Antonio del Táchira and the Venezuelan Andean region: The proximity to San Cristóbal allows visitors access to a wide variety of options. The Andean region is known for its mountainous landscapes, cool climate, and sites of historical and cultural interest. San Antonio and its surrounding areas offer places like Pozo Azul in Las Adjuntas , resorts in Capacho , and a rich cultural heritage. There is an effort to shift the perception of the area from a "passageway" to a true tourist destination.

"The most important thing we can highlight about the people of Táchira is our nationality, our friendliness, our good service, our ability to care (...) Here we have a lot to offer in terms of food, drinks, activities, and lodging (...) Today we need to overcome our fears and start to trust," added Belmar Carrascal, director of the Táchira Tourism Chamber.

Authorities from both cities agree that the main challenge is trust and security, aspects that both Cúcuta and Táchira are working on to ensure safe and organized experiences not only for travelers but also for residents.

The reactivation of binational tourism not only boosts the local economy but also promotes cultural and social exchange , strengthening ties between border communities.

As the reopening takes hold, binational tourism between Cúcuta and San Antonio del Táchira is expected to continue growing, contributing to the economic development and integration of both nations.

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