TravelPerk Rebrand Is Designed to Reflect Its Strategy Change

TravelPerk marks its 10th anniversary with a new brand identity that reflects how much the company, its customers, and the world of work have evolved — all while racing to become a fully integrated travel and expense platform.

TravelPerk unveiled a new brand identity this week with the aim of representing how the company has changed since its founding 10 years ago, and seeking to differentiate itself from the alleged sameness of many of its competitors.

Its logo, for example, shifted from a corporate blue to a perk green like this:

The new brand identity is “the result of a clear and natural turning point in our journey,” TravelPerk’s President and Chief Operating Officer Jean-Christophe Taunay-Bucalo told Skift in a statement.

It also reflects, he said, “how much business travel itself has changed."

In addition to the new logo, customer and partner-facing language is less prone