I put a sticker on my car, here's how much it makes me each month
Faced with the rising cost of living, Sandrine, a civil servant and mother of three, has chosen to supplement her income by advertising on cars.
"With three children starting university, a house loan, a car loan, I'm often overdrawn ," says Sandrine, a civil servant specializing in human resources. Her civil servant salary is not indexed to inflation , "with increases of only 30 or 50 euros every 2 to 3 years ," she adds, " so I needed to make ends meet."
The mother of three began looking for ways to supplement her income with a simple internet search. The search engine then recommended car advertising. "Since I use my vehicle every day, it seemed interesting to me." Through further research on the web, she came across Loopicom, a French start-up, created in 2023 in Rillieux-la-Pape (Lyon metropolitan area), specializing in mobile advertising on private vehicles.
Its concept is simple. In just a few clicks, drivers register on the company's platform and apply for advertising campaigns. Once selected, on the condition that they drive a minimum of 300 km per month in a predefined geographic area, they receive advertising stickers to place on their car, and are then paid. "We currently have 5,000 registered drivers in our network; our goal is to target geographic areas very precisely, for example, a campaign for a furniture store in Lyon," explains Émilie Trenque, co-founder of Loopicom.
For the moment, the company is launching and has only offered two campaigns, one of three months with five vehicles in Geneva and Pays de Gex, the other of a single month with ten vehicles in the Bordeaux region. It must be said that the car advertising market is largely captured and oriented towards professional vehicles - VTC type. The other companies that offered this service for individuals have gone bankrupt (otocomcom, Pub-n-drive and CarLogo). "But the advantage of working with individuals is that they drive in areas where VTCs do not necessarily pass," replies Émilie Trenque.
Loopicom has developed an application that allows drivers to geolocate themselves before each trip, and "our technology generates precise audience reports that companies can consult daily," says the founder. In concrete terms, "you have to open the application and activate geolocation, but it's frankly minimal as a constraint, I do it at the same time as Waze ," explains Sandrine.
She had previously received stickers to put on her car, and sent photos of the operation to Loopicom. The operation earned her 50 euros, for a month of campaigning. "It's enough to fill up my car. It's not a panacea, but it's the easiest thing to do. And then, I was happy to do it for an association (Autos du Coeur). Honestly, I wouldn't have done it for just any product," says the civil servant. Her children still laugh about it. "It makes them laugh. They make fun of it a little," she concludes.
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