LATAM renovates its VIP lounge at El Dorado with a sustainable focus and a tribute to Colombian talent

LATAM Airlines unveiled the renovation of its LATAM | Visa Lounge at El Dorado International Airport in Bogotá, a space redesigned based on criteria of functionality, sustainability and connection with Colombian culture.

The project, which took more than six months to complete and a year to plan, was carried out without interrupting the lounge's 24-hour operation. The renovation included improvements to lighting, furnishings, and the layout of the space, all aimed at optimizing the user experience.

Among the new features are translucent metal partitions inspired by the design of the Santiago, Chile hall, a copper curtain crafted by Colombian artist Lizarazo, and lamps woven from iraca palm by local artisans . In addition, a 400-kilogram metal structure was installed in the buffet area, and 70 percent of the furniture was replaced using recycled materials.

The food service was updated with a rotating menu of typical Colombian dishes, such as calentado, carne con salsa cartagenera, aborrajados, and volcán de arequipe, which changes every two weeks. A dedicated area for Colombian coffee was also added, with brews available during peak hours.

Sustainability was a key focus of the renovation. According to the company, the Bogotá lounge currently boasts the highest recycling rate in the group, with 88 percent of its waste properly managed. The remodeling included repurposed furniture, motion-sensor faucets, and environmentally friendly materials.

According to official figures, this space receives between 700 and 800 passengers daily and is part of LATAM's regional strategy to implement the Signature Lounge format , which is already operating in Santiago, Lima and Miami.

This renewal adds to the airline's strong performance in the country. During the third quarter of 2025, LATAM Airlines Colombia transported 7.9 million passengers to its 18 domestic and 7 international destinations .

On this topic, Erika Zarante, CEO of the company, explained to EL TIEMPO that the firm has developed a value proposition that has differentiated it in the market , generating a connection with passengers and strengthening loyalty to the service.

“Passengers have been recognizing that we're working on personalization and technological aspects, with the inclusion of onboard Wi-Fi ,” he noted. He also highlighted the company's interest in positioning itself in the corporate segment in cities like Barranquilla, Medellín, and Cartagena.

“Overall, we have a good balance: international growth, economic consolidation, and passenger recognition of our value proposition ,” the executive said.

In the cargo segment, the company achieved a 43 percent market share in Colombia and moved 22.7 kilotons in the national market, while internationally it transported 99.5 tons.

Likewise, the LATAM Pass loyalty program, which has 4 million active members, continues to consolidate its position as one of the largest in the country.

“The experience of today’s passenger is essential. Today, travelers choose based on service, on the human touch, on technological tools; different factors make the difference,” Zarante concludes.

ANGIE RODRÍGUEZ - TRAVEL WRITER - @ANGS0614